《瞭望》新闻周刊记者 栗建昌 杨文 孙晓辉
逶迤八百里沂蒙,巍巍七十二崮。抗日战争和解放战争时期,中国共产党在沂蒙革命老区先后建立了滨海、鲁中、鲁南革命根据地。沂蒙老区多达120多万人民拥军支前,10万多名英烈血洒疆场。
从城市崛起到美丽乡村,从现代物流到直播电商,曾经的集中连片特困地区沂蒙革命老区,走出了一条高质量发展的蝶变之路。
“直播之城”:老区新名片
已是夏至,沂河水阔潮平,沿河公园风光旖旎,两岸高楼鳞次栉比。
精心严选货品、拍摄预热短片……在山东临沂临谷电商科技创新孵化园内,主播王丹丹忙着筹备直播专场活动。这个直播团队在快手平台有1600多万粉丝,对接200多家供应链企业。
近年来,临沂抓住直播电商发展机遇,致力于打造中国北方最大的短视频直播电商基地,目前建成电商产业园44处,有电商直接从业者18万人。
临沂现建成覆盖全国2000多个城市的信息平台,2000多条物流线路辐射全国所有县级以上城市,物流成本比全国平均水平低20%~30%。现有物流园区38个,从业人员近1万人。
在兰山区义堂镇,占地205亩的智慧云仓项目建设如火如荼。新明辉商城总经理助理侯宪峰说,利用人工智能等技术,智慧云仓自动化率将超90%,每天可处理电商订单10万单以上,日吞吐量达5000吨。
穿行在临沂大街小巷,直播小镇、直播孵化基地等标识随处可见。“直播之城”,成为临沂的闪亮新名片。
2022年5月17日,山东临沂跨境电商直播基地,主播在直播带货 郭绪雷摄/本刊
连接中外:老区新动能
前不久,临沂莒南县坪上镇厉家寨村樱桃收获满满。村子5000多吨樱桃,产值达到1.2亿元,成为当地的“摇钱树”。
村党支部书记厉明聪说,以前外地客商想来考察货源,一听说去村里就不愿意了。“现在外地游客下了高铁,可以直接进樱桃园。”
2019年11月,日兰高铁开通,沂蒙革命老区首次接入全国高铁网,不仅改善了沿线人民的出行条件,也深刻影响了老区的发展格局。
临沂已开通至俄罗斯、哈萨克斯坦、德国等多条中欧班列,商品出口到62个“一带一路”沿线国家和地区。
互联网正助力临沂实现“买全球”“卖全球”。在临沂跨境电商直播基地免税店,3000平方米的展厅摆放着美妆护肤、母婴保健、家居等200余家全球知名品牌的近1.6万种商品。
山东兰华跨境电子商务有限公司总经理蔺天一介绍,基地通过线上线下融合,打造临沂国际贸易“会客厅”。“在线下,跨境电商体验馆等实体业态汇集80余个国家和地区的上万种进口商品。线上形成集供应链、主播培训孵化、直播间等于一体的跨境电商全产业链。”蔺天一说,基地有18家跨境电商企业,孵化300多位海内外带货网红,带货量达30亿元。
东西部地区协作也在加强。平邑县的金银花产业,形成“良种选育、推广种植、干花购销、药品食品研发生产”的全产业链企业,先后在甘肃、新疆等地推广种植金银花20多万亩。
主动融入:老区正“起势”
临沂兰陵县代村农企园里,一辆辆货车排列等候。“农企园是村里农产品精深加工项目,规模化、标准化种植的蔬菜,将送到长三角地区百姓餐桌上。”代村党委书记王传喜说。
兰陵县有上百万人口,全县种植120万亩蔬菜,其中60%直供长三角大型市场、商超,成为长三角地区的“菜篮子”。
在上海打拼20多年的兰陵人左大江介绍,兰陵有不少“菜二代”,改革开放初期,就有父辈来到上海卖菜、创业。如今,左大江在上海开了30多家连锁超市。
兰陵县还有30多万人在长三角地区工作。得益于相关政策,这个传统农业大县正加速融入长三角地区。
近年来,临沂及时了解长三角地区的农产品需求变化,鼓励农业产业转型升级和融合发展。临沂市委书记任刚说,临沂与长三角20多个中心城市具备区域合作基础,融入长三角,可为乡村振兴打开巨大市场空间。
2020年,临沂提出全力打造长三角中心城市优质农产品供应基地、休闲旅游“后花园”、产业转移“大后方”。苍山蔬菜、蒙阴蜜桃、沂南肉鸭……一个个品牌从沂蒙山区走向长三角地区。
目前,临沂共打造优质农产品供应基地210家;旅游方面去年接待长三角地区游客492.6万人次,旅游总收入54.18亿元。截至去年底,临沂在建长三角地区招商引资项目388个,到位资金492.2亿元,占全市引资总量的35.1%。
主动对接长三角,老区正全面起势。
绿色账本:老区新动力
“银行给我打电话反馈,300万元贷款即将到账,我们可以多改造几间民宿了。”临沂蒙阴县百泉峪村党支部书记方国明告诉记者,这笔钱将用于党支部领办的乡村旅游合作社民宿提升,接下来还有4000万元贷款陆续发放,帮助村子吸引更多游客,增加村民收入。
位于沂蒙山腹地的百泉峪村,是个典型的偏僻小山村。过去一段时间,方国明响应生态建设号召,带领村民关闭矿厂,引入社会资本,修建起拦水坝、蓄水池,并栽植上苗木。曾经废弃的矿坑上,建起了生态旅游项目,百泉峪村农家乐搞得有声有色,目前已发展40家农家乐和民宿。
游客越来越多、环境整体提升、服务水平跟进……新的变化对百泉峪村发展提出了更高要求。一份生态系统生产总值(GEP)报告,为蒙阴县许多像百泉峪村这样靠生态吃饭的村庄解决了“升级”资金难题。
2021年9月,蒙阴发布山东首份村级GEP核算报告,经初步核算,百泉峪村生态产品总价值7000余万元。2022年3月,蒙阴农商银行基于GEP核算报告创新开发了“GEP贷”,给予百泉峪村3个贷款主体4300万元授信额度。
“百泉峪村生态旅游产业大有可为,这也是提供这笔贷款的重要依据。”蒙阴农商银行有关负责人告诉记者,银行基于蒙阴县2021年发布的山东省首个村级GEP报告,以村子生态产品价值作为质押担保,让生态产品价值变现成为可能。
这是革命老区破解乡村建设资金不足、探索生态资源转化的一个缩影。
近一年来,费县不断完善生态产品价值核算体系,成功运作生态资源贷款85笔,为乡村振兴领域提供信贷额度超过7000万元。
乡村秀丽的山水、优质的旅游资源可以明码标价、用作抵押。围绕十类生态资源,临沂市明确“两山”转化范围,同时搭建“两山”转化平台,让生态优势转化为经济社会发展的动力。
各种变革在沂蒙深处悄然展开。沂水县大力推进殡葬改革,解决厚葬之弊,免费殡葬全面推开。文明新风,让美丽乡村“既有面子,也有里子”。
今日沂蒙老区,更绿更富更美。
(参与采写:王越)■
原文链接:http://news.ijntv.cn/social/2022-06-28/800793.html
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