项目介绍:
报白全称是报白名单,官方叫做定向邀约制,指平台对一些特殊的类目实行定向邀约,即商家通过平台的入驻邀请及审查许可,方能发布对应类目的商品,否则类目不可选。
定向邀约的类目包括但不限于以下几种,时尚饰品、珠宝文玩、酒水皮草、本地生活。
那么为什么这些类目需要通过报白入驻呢?因为这些类目都比较特殊,要么涉及到敏感展示,要么涉及到价值,没有明确标准或者涉及相关的功效。
平台为了避免相关风险,所以要定向邀约。
那么这些类目想要在抖音小店上架卖货的话,有两种方式:
- 你这个品牌是一线大牌,全民都有认知度,那么抖音平台会直接邀请你入驻;
- 知名度不够,这种需要特殊渠道申请,一般是通过问卷形式,而大部分商家填写了问卷,得不到答复,便产生了这个行业需求;问卷只做意向收集,不做回复,也就是说如果你被悬赏了,平台会直接联系你;但是对于我们绝大部分商家来说,95%的概率都选不上。
项目收益:
这里以市场最火白酒为案例,市场白酒报价都在 2-5 万元不等,也就是说你帮助商家开通白酒小店,就可以赚到几万元纯利润,0 成本。
市场参考价格:
陶瓷7000元、字画9000元、学浪5000元、滋补品2-3万、内衣2-4万、电暖气和电热毯4万、燕窝5-6万、草莓8000、刀具30000、儿童内衣裤4-8万、手机靓号20000左右、酒类75000元、珠宝文玩和保健品2~3万、皮草3万-5万等
项目优势:
创业门槛低
适合小团队或者团队人数少的人操作
抖音最快的现金流实操项目
操作流程:
1、查看对标账号,了解学习
2、对接同行,了解各类目报价,打好招呼,方便后续对接
3、制作视频,同行怎么做,你就怎么做。
4、等待客户上门
报白优势:
1、降低账号检测,进入白名单之后系统会降低对你账号的检测,意味着你有别人没有的权限。
2、流量大增,细分类目的流量会增多;
3、可直播、视频带货、推广视频;比如:酒水、视频、内衣、水果、保健品、陶瓷、茶叶、字画等等,这些类目属于特殊类目,需要报白通过后才能上架。
只要类目产品无法上架,就需要报白,也可以强上链接,但是风险很高。
报白方式:
1、填写问卷,一般可以通过官方的问卷收集填写资料,审核通过后平台会直接联系你,具体什么时候审核通过也不知道,重点是机会有限,被拒后再也不能进行报白了。
2、直播基地,并不是找了直播基地就万无一失,成功与否还得看商家资质,资质不行一样会失败,即便是条件满足,资料齐全,还要看审核小二的心情。
3、定向邀约,对于邀约基本上还是考核你的资质,和前面两种没有太大的区别,邀约只不过就是速度快一点,稍微不符合照样会被驳回。
4、内部渠道,专业的事情要找专业的人,说白了就是花银子。
报白流程:
1、查看产品类目,只有部分类目需要报白。
2、准备基础资料,营业执照、商标注册证、商标授权书以及相关行业需要的经营许可证等
3、准备进阶资料,其它平台经营的成绩、品牌历史介绍、你在行业中的影响力、特殊的荣誉奖项等等,你有能力运营好店铺的一些证明
4、开店的时候提交申请,等待审核结果,一般9-11个工作日就会收到结果。
5、如果一次没通过,根据提示修改资料,多尝试几次。
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