相信大家都对抖音书单不是太陌生吧,有很多人问我关于抖音书单还能不能做,在这里我想给大家说道说道 ,说的不对的地方还请大家多多指点!
我相信大家多少都接触过书单号,既然还会在平台看到它们,说明平台没有打压,而且做书单号的人是有利可图的。其次除了抖音平台之外,快手、视频号、小红书、最右这种视频平台其实都是可以做书单号的。所以,我个人认为抖音里面最好上手的项目,货源抖音精选联盟里有,发货不用管,售后很少,抖音书单号现在做完全不晚。根据我了解的很多朋友们做出的成绩,能在30天内就能有成交的不在少数,有些甚至一周就可以!
一、抖音书单上来怎么起号
抖音很多领域都是不需要养号的,刚开始做也不需要进行实名,所以我们做号的成本是很低的,也没有什么固定的发视频的时间。首先我们要给自己准备几个号。抖音上是可以设置一机多号的,也就是把账号放到同一个手机下进行切换,抖音目前这样做是没有影响的。
1、找到自己对标的账号。
在这里说一下,书单号的几种展现模式,影视剪辑的、动画的、静态的、真人口播的,我们做为新手,建议从静态书单开始,制作简单,比较容易批量化制作视频!
我们知道自己的作品展现形式后,我们该选择我们要发布的内容领域:情商、育儿、女性、职场、励志、国学中这些领域都有很好的静态书单号,带货能力也很不错的。我们慢慢也可以做一些蓝海领域的书单号。
很多人问 我该如何找到较好的内容来去发布,这里我可以和大家说一下以下几种方式来找到较好的内容。
比如我们可以把要做的这个内容领域的关键词都整理出来,然后去搜集相关的内容,在其他的平台上找一下热门话题,看一下对标账号的选题内容。
2、我们可以参照对标账号来发视频。
我们参考一下对标账号的各个方面:
*对标账号的姓名简介是怎么写的
*对标账号每天发几条,大概是哪个点发视频
*找出对标账号点赞破10万,转发数是留言数的2倍的内容。
复用这个10万赞的内容的单一方面:比如文案或者声音。制作自己的视频。(千万不要声音和文案一起复制,很容易被判搬运,然后封号,这是实操经历得出的。)
每发完一条视频后观察播放量上400后就开始发下一条,每天发5条左右。如果新号发出视频后48小时都没有破200播放量,千万别把这条视频隐藏(也别删除,容易掉权重)
3、制作书单有这几种:静态书单、动态书单、翻书书单、影视剪辑和真人口播 。
我个人觉得前期以做静态书单为主,因为制作简单,这样可以达到1天发5个视频的目的。翻书书单播放量不太好,转化也偏低影视剪辑 真人口播 时间成本 制作成本都较高 难度较大建议刚开始做可以做静态书单!后期根据实际情况在选择内容形式。
4、做书单需要注意的一些核心点。
1)一个视频发了这个账号 不要再发另外一个账号,不然会有一个号被判搬运,禁言10天···
2) 千万不用复用对标热门视频的文案+音乐,一次只复用一个元素,可以复用文案 或者音乐,不然也会被判搬运(都是实操经历)
3) 我们做的静态视频长度在7s是最好的,时间越长 越不容易让用户看完,完播率就会差,时间越短,抖音越不会给你推荐!
4) 我们制作静态形式的视频时,不要用很多人用过的底部模板,不然也影响推荐,建议完全自己制作。
5) 制作真人口播视频的时候,尽量不要搬运他人视频,可能会有版权官司。
二、等待起号涨粉。
当我们发的视频偶尔有一些视频会达到1000的播放。这说明号逐渐起来了,涨粉也就是顺其自然的事情了。
三、开通橱窗,制作带货视频
爆款的带货视频,建议置顶到抖音号上,这样可以持续出单。
1)开通橱窗需要的东西:1000粉,500元押金 。
2)带货视频要做好文案。
3)然后要用好评论区。
以下几种方式可以用好评论区来达到提高视频推荐量
1、用小号捧场
2、邀请同行捧场
3、制造有争议的评论
4、去别人的热门视频引流
当你决定好好带货了,建议一定要开通电商版本低数据后台,比较对于带货来说选品才是最最重要的。
所以我们作为普通人,还是想办法踏踏实实的用心做去提高收入就好,所以在我玩了一段时间抖音之后,选择研究如何从抖音赚钱,最终也测试了不少种门路,也吃了不少亏,最终选择了做书单,因为他简单粗暴,利润还可观!今天就分享到这,谢谢大家能够看完这篇文章!
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