到目前为止，2020年，什么最火？那自然莫过于直播带货了。
前有李佳琦，薇娅，辛有志，再有罗永浩，淘宝、快手和抖音似乎都找到了自己旗帜性的带货“代言人”，实际上京东、拼多多也不甘落后，只是苦于尚无标签式带货人物，话题不及淘宝、快手和抖音而已。
2017年，薇娅抓住了淘宝直播的新风口，400多万淘宝粉丝，直播最高观看人数超过800万，2小时带货2.67亿，2018全年27亿成交额。
2018年3月8日，李佳琦5个半小时的淘宝直播卖出了23000单，完成了353万的成交量，双十一期间挑战马云成为“口红一哥”，全网爆红。“OH MY GOD！”、“买他！”更是深入小姐姐们的芳心。
2019年，淘宝直播平台带货超过2000亿元，177位主播带货销量破亿，直播带货商品数超过4000万，商家直播店数同比增长268%。短短2年多，淘宝直播已经从零做到了千亿规模，预计未来3年内，电商直播能够带动5000亿规模的成交。
直播在4G时代打下了基础，在5G时代将会越来越风生水起，5G会给直播+带货带来下一个小高潮，直播带货现在正处于风口期，即使在未来五年内，也是它快速发展的黄金时期，因此其发展趋势肯定是昂扬向上的。
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