电商+直播迅速走红,让电商行业看到了未来的发展。小程序直播组件可以帮助商家快速通过小程序向用户提供优质的直播内容。同时,借助小程序丰富的营销功能,使得用户可以在小程序内轻松流畅完成购买交易闭环,有效提升转化率。
那么相比其他直播平台,小程序直播的优势在哪?应该如何玩转小程序直播让它实现快速促单?
优势一:自带流量,用户精准,粘性高
直播平台的爆炸性增长,正深刻地改变着用户的消费习惯。在微信私域生态中直播的一大特点是:自带流量,不再需要主播花太多时间和用户培养感情,用户精准、粘性高。
直播能够为用户提供更丰富、更即时、更生动的商品信息,提高商品点击率和下单转化率。
与其它直播平台相比,小程序直播订阅用户大多为公众号粉丝,对于公号主都有一定的了解,因此互动起来更有亲切感。小程序直播完善了公众号和用户「实时互动」的场景,交流及时,粉丝互动起来更有积极性。
优势二:方便快捷,不用下载app
在小程序里观看直播,用户直接扫码或者打开微信找到相应小程序就行了。无需下载 App,不像过去,喜欢的主播换好几个平台,粉丝就得下载一个又一个的 App。所以,小程序直播的方式也符合「即用即走」的理念,尽力给用户减小负担,能让用户感到便捷很多。
优势三:「公众号+小程序+直播」完整变现闭环
小程序直播将公众号、小程序、电商直播连接起来。
商家可以围绕公众号和小程序,结合自身特色设计出一条高效引流至小程序直播变现的链路。
在直播准备前期,商家可以通过公众号图文添加直播小程序卡片预热,并瞄准周五用户活跃的时间段,将大波流量从公众号引至小程序直播间。
从预约直播、观看直播到商品购买,整个种草到转化的过程都在微信生态内进行。
优势四:多种玩法,快速促单
商家可以通过在直播间设置「公告板」,告知用户每个整点秒杀,每个半点弹幕抽奖,刺激用户留存观看,也可以让新进来的用户立刻了解这场直播的抽奖和优惠活动。
或者商家可以做一个专属福利,如:在该直播间观看并下单的用户,可以免费获得XX商品一份。
小程序直播具有很强大的功能,可以对接商城,上传商品,实现边看直播边购物的目的。而且小程序直播和商家商城深度集成,商家在介绍产品时,可以结合小程序中的各种营销工具刺激用户下单。用户可以在小程序直播间使用点赞、评论、好友分享等多种方式参与直播,提高转化效率。
在后期小程序通过直播过程中引流沉淀的用户,商家可以利用小程序内的营销工具拼团、秒杀、分销等再次促进用户二次及多次销售。可以说小程序直播结合了微信的社交优势,实现多方位触达客户。
另外除了这些优势使得小程序直播让商家实现快速促单,也应该注意在直播同时注重一些技巧:
技巧一:直播时一定要面带微笑,充满自信。让观众感觉到一些正向的能量,刚开始直播时可以先和观众聊聊天进入状态再开始切入正题。
技巧二:介绍商品时可以在导购的小程序中将当前介绍的商品设置推荐,以便于顾客快速购买。
技巧三:有新观众进入直播间要向其打招呼,让观众有种被主播关注的愉悦感。
技巧四:在做商品推荐型的直播时不要单纯的介绍商品,要注意观众的留言,多和观众互动聊天,同时尽可能多的满足顾客对商品展示的要求。
技巧五:要不时植入品牌/商品/活动信息,以及店铺所在地址等,引导顾客到店消费。
有些商家在收到小程序直播公测信息的邀请,已经开始跃跃欲试了。然而接入小程序直播还需要一定的条件的,对于已经开通得有店小程序服务的商家,就可以对接得有店的客户经理,获取小程序直播插件的能力。
原文链接:http://www.deiyoudian.com/help/1262.html
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